Marketing
|
Jake Syma E-mail:
jake.syma@ttu.edu |
Best Bets
ScienceDirect
Simply start searching for keywords, much like in Google, or "Browse by subject" to Accounting journals (click on "Business, Management and Accounting"). Contains full text and bibliographic information for many topics in the fields of accounting and auditing. Author searches are done on the last name only. (Note: TTU Library does not subscribe to all of the journals in the SD collection.)
Business Source Complete
Our largest and most comprehensive full-text business database. Includes scholarly business journals back to 1886.
Current Contents Connect
Current Contents Connect® is a current awareness database that provides easy Web access to complete tables of contents, abstracts, bibliographic information, and abstracts from the most recently published issues of leading scholarly journals, as well as from more than 7,000 relevant, evaluated websites. Also included is full bibliographic information from some electronic journals before they are published. In the "Current Contents Editions" section, uncheck all Editions except for Social & Behavioral Sciences (SBS).
Other Suggestions
Omni Fulltext Mega
Large and comprehensive full-text database in the mold of Business Source Complete. Though it contains a lot of business-related content, this database is not business-specific.
Simmons Study of Media and Markets: Choices III
Marketing, advertising, and demographic databank. Due to its expense, this database is not available in an online format. Users must come into the Library building and inquire about the database at one of the main service desks.