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University Libraries Strategic Plan

GOALS, CRITICAL SUCCESS FACTORS, and OBJECTIVES (including Strategies and Assessments)

Goal 1. Access and Diversity: Serve a larger, more academically prepared, and diverse student body.

Critical Success Factors(measures of the degree of success over the next 5 years):

  • Assure programs, resources, and services are accessible to all.
  • Promote the Library system as an asset for the recruitment and retention of students and faculty.
  • Purchase materials annually on subjects of interest to multicultural, or under-represented groups.

Objectives:

Objective 1.1: Provide access and services to meet the needs of students, faculty, and staff.

Strategies:

  • Develop an advocacy program for patrons with disabilities to ensure that collections, facilities, and services are accessible to them.
  • Establish a system for monitoring the use of library resources and services to determine areas in which access can be enhanced.
  • Strengthen the liaison program that educates departments, faculty, and the university administration admin library resources useful for research needs.

Assessments:

  • Number of requests for Americans With Disabilities Act services.
  • Number of requests for, or usage of, library resources and services.
  • Number of departmental and faculty contacts and responses.

Objective 1.2: Offer library collections and programs that interest multicultural, or under-

represented groups.

Strategy:

Augment the collections and programs within the Library system relating to multicultural, or under-represented groups.

Assessments:

  • Number of acquisitions.
  • Amount of multicultural resources.
  • Number of programs presented for multicultural audiences.
Goal 2. Academic Excellence: Attain national recognition as a top research library.

Critical Success Factors(measures of the degree of success over the next 5 years):

  • Attain a ranking in the top 50 of Association of Research Libraries.
  • Increase budget to $8 million for collection development.
  • Increase use of all collections.
  • Increase access to information in all formats.

Objectives:

Objective 2.1: Build research collections and provide access to them.

Strategies:

  • Select and process e-resources.
  • Select and process special format materials.
  • Write grant proposals to private and public foundations to increase funds available for resource purchases.
  • Solicit donations and gifts-in-kind.
  • Lobby the university administration to increase funding for the Libraries.
  • Ensure data integrity and enhance searching precision through database maintenance.

Assessments:

  • Number of hits in e-resource collections.
  • Number of increases in use of special format materials.
  • Number of increases in the size and quality of library holdings.
  • Amount of library budget.
  • Number of records updated.
  • Numbers of decrease in database errors.

Objective 2.2: Measure the success of the Libraries in meeting patron needs.

Strategies:

  • Annually administer the Web-based LibQUAL survey, developed by the Association of Research Libraries, to determine the satisfaction of patrons regarding the quality of library services.
  • Conduct periodic focus group sessions with library users.
  • Evaluate the results from graduate exit surveys relating to library services.

Assessments:

  • LibQUAL survey ratings.
  • Student exit survey.

Objective 2.3: Develop Library instruction programs that are recognized for their excellence.

Strategies:

  • Encourage enrollment in the Introduction to Library Research courses.
  • Instruct library users how to evaluate Web resources for academic research.
  • Employ state-of-the-art teaching methods.
  • Network with colleagues at other institutions regarding library instruction programs.

Assessments:

  • Number of annual enrollment data for Introduction to Library Research courses.
  • Number of students who complete instruction sessions.
  • Number of published articles relating to the library education program in the professional literature.
  • Number of contacts made relating to library instruction programs at professional meetings.

Objective 2.4: Demonstrate the need for the Libraries to receive top priority funding on campus.

Strategies:

  • Compare on an annual basis the funding for the Libraries with the Association of Research Libraries institution ranked number 50.
  • Lobby the university administration for funding to match the number 50 ranked Association of Research Libraries institution.

Assessments:

  • Association of Research Libraries rankings.
  • Amount of dollars budgeted to the Libraries increases annually.


Goal 3. Engagement: Build connections through library services that enhance the quality of campus and community life.

Critical Success Factors(measures of the degree of success over the next 5 years):

  • A comprehensive integrated marketing program.
  • A comprehensive outreach program.
  • Increase library services to the off-campus community.

Objectives:

Objective 3.1: Expand services and partnerships to serve individuals, institutions, communities throughout the region.

Strategies:

  • Develop and implement a plan for marketing services to the region.
  • Expand acquisitions programs to preserve the history, literature, and culture of Lubbock and the Southwest.
  • Promote use of collections and services in the region.
  • Develop educational materials and activities to assist outreach efforts.
  • Expand delivery service of materials through electronic and other means. Review cooperative borrowing agreements, and assist community users in accessing these services.

Assessments:

  • Number of regional users who utilize library collections and services.
  • Marketing plan.
  • Number of collections acquired.
  • Number of materials delivered to community users.
  • Number of extent of activities, materials, and programs.

Objective 3.2:Develop services and programs for the community and area libraries to fulfill the responsibilities of a regional government documents depository.

Strategies:

  • Determine community needs for Government Documents services.
  • Create and deliver programs and services that enhance access to Government Documents.
  • Offer training and workshops.

Assessments:

  • Number of government documents circulated and used in-house.
  • Number of people who attend Government Documents programs.
  • Number of programs conducted.

Objective 3.3: Promote the use of library resources and broaden diversity of users.

Strategies:

  • Increase contact with campus staff.
  • Encourage the public to use the Libraries.

Assessments:

  • Number of people who use the Libraries.
  • Number of students enrolled in Library courses.
  • Number of presentations and orientations.

Goal 4. Technology: Maximize the use of technology in the delivery of library services.

Critical Success Factors(measures of the degree of success over the next 5 years):

  • A new integrated library system
  • A 2-3 year replacement cycle for computer hardware.
  • The number of unique collections “published” on the Web.
  • A quality Internet presence.

Objectives:

Objective 4.1:Conduct 50% of business applications electronically to streamline operations.

Strategies:

  • Implement the electronic order and payment functions of the new integrated library system.
  • Implement data exchange between the library management system and the campus bursar system.
  • Implement electronic personnel and other operational forms.

Assessments:

  • Number of orders and payments processed electronically.
  • Level of manual entry into the campus bursar system.
  • Amount of internal paperwork.

Objective 4.2: Increase access to research materials and services by delivering them electronically.

Strategies:

  • Expand level of electronic delivery services.
  • Initiate real-time collaborative reference service via the Web and participate in the Collaborative Digital Reference Services program.
  • Employ technology to digitize, preserve, and provide access to finding aids, government documents, photographs, manuscripts, and other primary source materials.
  • Establish an electronic depository of Texas State Documents in conjunction with the Texas State Library and the University of North Texas.
  • Expand Geographical Information System services.
  • Provide ubiquitous access to electronic materials and services.

Assessments:

  • Number of reference questions answered electronically.
  • Number of items and collections digitized and preserved.
  • Amount of electronic materials and services.
  • Number of documents delivered electronically.

Objective 4.3: Provide a strong and flexible technical infrastructure.

Strategies:

  • Provide contemporary technology equipment and software for library patrons and staff.
  • Drive technology investment by strategic priorities, not by precedent or familiarity and level of comfort with a particular technology.
  • Use wireless and other technology to provide network access to library resources.
  • Plan for the integration of voice and advanced network technologies in collaboration with the Division of Information Technology.

Assessments:

  • Percent of uptime for all public workstations.
  • Percent of uptime for all servers.
  • Level of bandwidth for all network connections.
Goal 5. Partnerships: Build strategic library partnerships and alliances.

Critical Success Factors(measures of the degree of success over the next 5 years):

  • Increase relationships with national and regional library consortia, networks, and councils.
  • Increase relationships with national, regional, and local historical and educational organizations.
  • Support national and international groups in efforts to investigate new models for scholarly publishing.

Objectives:

Objective 5.1: Participate actively in cooperative agreements, consider new initiatives, and provide worldwide access to research.

Strategies:

  • Supply materials to partner institutions per cooperative agreements.
  • Request and obtain scholarly materials from partners to meet research needs of students and faculty.

Assessments:

  • Number of items supplied to institutional partners.
  • Number of items obtained for researchers.
  • Researchers’ survey.

Objective 5.2: Undertake cooperative collection development projects with peer institutions.

Strategies:

  • Determine priorities for cooperative collection development through interactions with peer institutions.
  • Write cooperative collection development plans.
  • Ensure that researchers have ready access to items acquired via the cooperative plans.

Assessments:

  • Number of items purchased via cooperative collection development.
  • Amount saved by cooperative purchasing.
  • Researchers’ survey.

Objective 5.3: Increase partnerships with academic departments in the sciences and humanities through the Natural History initiatives.

Strategies:

  • Disseminate information on the Natural History collections and projects.
  • Foster research initiatives with departments and faculty on campus.

Assessment:

  • Number of faculty and graduate students in the Natural History initiatives.

Objective 5.4: Increase activities undertaken in partnership with national, state, and regional historical, cultural, literary organizations and collections.

Strategies:

  • Support national and instructional initiatives to develop new models for scholarly publishing through memberships and participation in programs.
  • Forge new relationships.
  • Build cooperative relationships with local institutions and collectors sharing information.

Assessments:

  • Number of memberships and programs actively supported that are concerned with new models for scholarly publishing.
  • Number of visits and contacts with institutions and individual collectors.

Objective 5.5: Initiate programs that encourage 'K - L' learning from kindergarten throughout life.

Strategies:

  • Offer programs that bring the community to the Libraries for cultural, literary, and educational events.
  • Develop outreach programs and exhibits that highlight library collections.

Assessments:

  • Number of people attending programs.
  • Number of exhibits and programs.
Goal 6. Human Resources: Maintain a quality work force and work environment within the libraries.

Critical Success Factors(measures of the degree of success over the next 5 years):

  • Average faculty salary in the 3rd quartile of Association of Research Libraries salary rankings.
  • Retention rate for faculty and staff of 90%.
  • Increase number of Libraries staff.
  • Ongoing training for every employee.

Objectives:

Objective 6.1: Promote the personal and professional growth of faculty and staff.

Strategies:

  • Fund and produce in-house training and workshops for faculty and staff development.
  • Encourage faculty and key staff to attend professional conferences, meetings, seminars, and workshops; fund travel to continuing education opportunities.
  • Encourage cross-training to allow people to develop broader understandings and capabilities.
  • Facilitate the completion of college coursework or other educational pursuits for all employees by allowing flexible work schedules when possible.
  • Provide formalized support to encourage faculty to research and publish in their areas of expertise.

Assessments:

  • Number of staff development programs offered.
  • Number of staff participating in continuing education.
  • Number of cross-training opportunities provided.
  • Number of faculty and staff who are retained.
  • Number of faculty and staff who are promoted.
  • Number of professional conferences attended and association offices held.
  • Number of works written and papers presented.

Objective 6.2: Provide a safe and ergonomic workplace.

Strategies:

  • Evaluate and improve ergonomic and safety conditions in Library facilities on an ongoing basis; promptly correct problems as they are identified.
  • Train all library employees in safety and emergency procedures.

Assessments:

  • Number of injuries to library users and employees.
  • Number of repetitive stress injuries.

Objective 6.3: Recruit and support an excellent and diverse faculty and staff.

Strategies:

  • Monitor recruitment programs at other institutions through staff attendance at programs and workshops at professional meetings and “borrow” ideas that seem to work.
  • Develop a recruitment package that can be sent to job candidates and library schools and can be taken to professional conferences.
  • Maintain a two-year residency program to help recruit new faculty from under-represented groups.
  • Implement a scholarship program to enable staff from diverse backgrounds to complete a masters program in library or archival studies.
  • Increase the number of Libraries faculty and staff.
  • Provide competitive salaries and compensation packages.
  • Recruitment procedures/package developed and strengthened.

Assessments:

  • Number of resident participants who join the Libraries faculty.
  • Number of scholarship recipients who join the Libraries faculty.
  • Diversity among staff.
Goal 7. Tradition and Pride: Contribute to the establishment and continuation of traditions and to pride in our University.

Critical Success Factors(measures of the degree of success over the next 5 years):

  • Promote the unique and prestigious collections of the Libraries.
  • Expand the role of the Libraries in the preservation and promotion of Texas Tech traditions.

Objectives:

Objective 7.1:Host and participate in events that support campus traditions and interactions among members of the University community.

Strategies:

  • Host the annual Faculty/Staff Book Exhibit and recognition event.
  • Participate in International Week and other traditional Texas Tech events, hosting programs at the Libraries.
  • Develop Art in the Library programs that provide opportunities for the University and the community to appreciate the work of local writers and artists.

Assessments:

  • Number of events hosted.
  • Number of people who attend events.

Objective 7.2: Promote the holdings of the Libraries.

Strategies:

  • Develop traveling exhibits and in-house displays.
  • Create and enhance Web pages to highlight library collections.
  • Create outreach activities to highlight special collections, and encourage theiruse.
  • Feature and promote Texas Tech Research Web sites.

Assessments:

  • Number of people who attend traveling exhibit programs.
  • Number of visits to Web pages.
  • Number of in-house uses of Library collections.

Objective 7.3: Promote involvement in Texas Tech events and activities.

Strategies:

  • Utilize Libraries Web site to promote Texas Tech events, and to highlight Library participation.
  • Utilize University Library marquees to promote Texas Tech events.

Assessments:

  • Number of messages on marquees.
  • Number of Web site placements.
Goal 8. Institutional Advancement and Accountability: Strengthen library fiscal stability and public accountability.

Critical Success Factors(measures of the degree of success over the next 5 years):

  • Achieve an endowment of $5 million.
  • Conduct a Library-wide needs analysis for setting fund-raising priorities.
  • Partner with the Athletics Department for mutually beneficial fund-raising results and increased name recognition for the Libraries.

Objectives:

Objective 8.1: Fund various projects identified through a Library-wide needs analysis.

Strategies:

  • Analyze funding needs of each unit in the Libraries.
  • Prioritize needs and create lists of projects to be funded.

Assessments:

  • Number of projects funded.
  • Amount of annual funding.

Objective 8.2: Fund the collection enrichment and information technology endowments in the Libraries' CASE (Council for Advancement and Support of Education) statement.

Strategies:

  • Identify potential donors or foundations that might have an interest in such endowments.
  • Prepare proposals and grant documents that address requirements of the selected funding entities.

Assessments:

  • Number of projects funded.
  • Amount of annual funding.

Objective 8.3: Pursue building naming opportunities and funding of endowed chairs and professorships.

Strategies:

  • Develop print materials and multimedia presentations to highlight these opportunities.
  • Disseminate information and approach potential donors.

Assessments:

  • Number of library buildings and rooms named.
  • Number of chairs and professorships endowed.

Objective 8.4: Fund identified projects through the Coach Bob Knight Library Fund.

Strategies:

  • Identify high-impact library projects with broad appeal and high visibility on campus to fund with Knight Fund donations.
  • Create publicity and organize recognition events to highlight Knight Fund achievements.

Assessment:

  • Amount of funding.